All Ladies

Everything we make for mums — sun-safe shirts and dresses, camp hoodies and the bits in between.

Clothes for mums who'd rather be outside

This is the full ladies range. The UPF50+ shirts and dresses you live in from October to March, the hoodies you pull on when the fire's going, and the layers that make a cold morning at the van bearable.

All of it designed by Aussie mums who camp, for Aussie mums who camp. Which mostly means it has to survive a long weekend, a washing machine, and a kid with sticky hands.

Where to start

• Not a Fishing Shirts — UPF50+ long sleeve, sizes 8–26. Sun protection you don't reapply.
• Not a Fishing Shirt Dresses — same fabric, throw-on and go.
• The Campfire Collection — cosy 320 GSM hoodies for fire nights and dawn starts.
• Winter Essentials — the layers for cold mornings.

Matching your kids? The Mum and Mini range runs the same prints through kids and baby sizes.

Every size chart has real measurements in centimetres, because guessing your size online is rubbish.