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Ladies Coral Shirt - UPF50+ Fishing Shirt
No one wants a fish head splattered across their chest — that's why we created our very own Not a Fishing Shirt. The Coral print is warm, bright and made for long days in the sun. UPF50+ sun protection, woven into the fabric so...- $84.95
- $84.95
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Kids Coral Mermaid life - UPF50+ Fishing Shirt
No one wants a fish head splattered across their chest — that's why we created our very own Not a Fishing Shirt. Your kids will live in them, like ours do. UPF50+ sun protection, woven into the fabric so it never washes out Lightweight,...- $69.00
- $69.00
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Ladies Reef Shirt - UPF50+ Fishing Shirt
Say goodbye to fishy prints. Our Ladies Reef Not a Fishing Shirt is a blue-green reef print — light, sun-safe and made for Australian beach camping. UPF50+ sun protection, woven into the fabric so it never washes out Lightweight, breathable, moisture-wicking and quick dry...- $84.95
- $84.95
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Kids Reef Keepin’ Cool - UPF50+ Fishing Shirt
No one wants a fish head splattered across their chest — that's why we created our very own Not a Fishing Shirt. Your kids will live in them, like ours do. UPF50+ sun protection, woven into the fabric so it never washes out Lightweight,...- $69.00
- $69.00
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Baby Reef Keepin’ Cool - UPF50+ Fishing Shirt Romper
No one wants a fish head splattered across their chest — even the littlest ones. Our Baby Not a Fishing Shirt Romper in Reef does up with press studs underneath, so it stays put while she's being carried, crawling or splashing. UPF50+ sun protection,...- $49.00
- $49.00
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Ladies Ocean Shirt - UPF50+ Fishing Shirt
No one wants a fish head splattered across their chest — that's why we created our very own Not a Fishing Shirt. The Ocean print is a deep blue-green that hides sunscreen smudges and camp dust beautifully. UPF50+ sun protection, woven into the fabric...- $84.95
- $84.95
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Kids Ocean Mermaid life - UPF50+ Fishing Shirt
No one wants a fish head splattered across their chest — that's why we created our very own Not a Fishing Shirt. Your kids will live in them, like ours do. UPF50+ sun protection, woven into the fabric so it never washes out Lightweight,...- $69.00
- $69.00
- Unit price
- per
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Baby Ocean Mermaid life - UPF50+ Fishing Shirt Romper
No one wants a fish head splattered across their chest — even the littlest ones. Our Baby Not a Fishing Shirt Romper in Ocean does up with press studs underneath, so it stays put while she's being carried, crawling or splashing. UPF50+ sun protection,...- $49.00
- $49.00
- Unit price
- per
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Kids Rapid Keepin’ Cool - UPF50+ Fishing Shirt
No one wants a fish head splattered across their chest — that's why we created our very own Not a Fishing Shirt. Your kids will live in them, like ours do. UPF50+ sun protection, woven into the fabric so it never washes out Lightweight,...- $69.00
- $69.00
- Unit price
- per
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Baby Rapid Keepin’ Cool - UPF50+ Fishing Shirt Romper
No one wants a fish head splattered across their chest — even the littlest ones. Our Baby Not a Fishing Shirt Romper in Rapid does up with press studs underneath, so it stays put while he's being carried, crawling or splashing. UPF50+ sun protection,...- $49.00
- $49.00
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Baby Coral Mermaid life - UPF50+ Fishing Shirt Romper
No one wants a fish head splattered across their chest — even the littlest ones. Our Baby Not a Fishing Shirt Romper in Coral does up with press studs underneath, so it stays put while she's being carried, crawling or splashing. UPF50+ sun protection,...- $40.00
$49.00- $40.00
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Boho Floral Purple - Has landed!
Why mums love it UPF50+ sun protection, tested for our Aussie conditions Lightweight, breathable, quick-dry fabric — comfy even on scorchers No daggy fish prints — a feminine boho floral she'll actually adore Sand shakes straight off Australian-designed for the beach-to-bar lifestyle Fabric 165...- $69.00
- $69.00
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Leopard Shirt (unisex)
Why Aussie mums love our gear UPF50+ rated fabric for serious sun protection Breathable and quick dry — no cling, no stink, no chafe Australian-designed to handle real Aussie conditions No fish prints Sand shakes straight off — your car will thank you Fabric...- $69.00
- $69.00
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Inferno Shirt - Kids
Our Inferno Not a Fishing Shirt for kids — warm, fiery tones with all the sun protection and none of the daggy fish prints. UPF50+ sun protection, woven into the fabric so it never washes out Lightweight, breathable, moisture-wicking and quick dry Exclusive full...- $55.00
$69.00- $55.00
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Pixel Pink Shirt - Kids
Our Pixel Pink Not a Fishing Shirt for kids — a bright pixel print she'll actually want to wear, with all the sun protection built in. UPF50+ sun protection, woven into the fabric so it never washes out Lightweight, breathable, moisture-wicking and quick dry...- $69.00
- $69.00
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Ladies Inferno - Not a Fishing Shirt - UPF50+ Sun Protection
Our Inferno Not a Fishing Shirt — warm, fiery tones with all the sun protection and none of the daggy fish prints. UPF50+ sun protection, woven into the fabric so it never washes out Lightweight, breathable, moisture-wicking and quick dry Exclusive full sublimation print...- $84.95
- $84.95
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Kids Coral Mermaid life - UPF50+ Fishing Shirt
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Kids Reef Keepin’ Cool - UPF50+ Fishing Shirt
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All Fishing Shirts
UPF50+ sun-safe shirts designed for real-life Aussie adventures. You’ve heard of fishing shirts — this is Not a Fishing Shirt 😎 Designed for outdoor comfort and all-day sun protection, our UPF50+ shirts for women and kids are made to move. Whether you're casting a line or lounging by the lake,...
UPF50+ sun-safe shirts designed for real-life Aussie adventures.
You’ve heard of fishing shirts — this is Not a Fishing Shirt 😎
Designed for outdoor comfort and all-day sun protection, our UPF50+ shirts for women and kids are made to move. Whether you're casting a line or lounging by the lake, these shirts are built for the sun — but made for so much more.
Trusted by over 30,000 camping mums across Australia.
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