About Us

Mums Who Caravan and Camp is a proudly Australian brand that creates sun-protective clothing designed by camping mums, for camping mums. We understand the challenges of keeping kids protected outdoors — from sunscreen battles to unpredictable weather — because we live it too. That’s why we’ve created a range of stylish, comfortable, and UPF 50+ rated clothing that makes outdoor family adventures safer, easier, and a whole lot more fun.

Our most popular designs — the Not a Fishing Shirt and Fishing Shirt Dress — are flattering, breathable, and built to move with you. They’re a modern alternative to oversized fishing shirts, offering the same protection with none of the “borrowed from Dad” vibes. You get full-length coverage without sacrificing style, perfect for mums who want to stay sun smart while still feeling confident at camp, on the beach, or in town.

What makes us different? We offer coordinated Mum & Mini matching sets — something most outdoor brands overlook. Because when you’re out exploring, it’s not just about function, it’s about feeling good, looking good, and creating those memory-making moments. Our range is all about family-friendly design that solves real-life outdoor problems: less sunburn, less stress, and less time wasted packing the wrong gear.

We are a community-first business, shaped by the real-life experiences of over 30,000 mums in our Mums Who Caravan and Camp community. Every product is tested and refined with real feedback — so you know it works at the campfire, not just in a photo shoot.

Designed in Australia and built for tough Aussie conditions, our clothing is lightweight, quick-dry, moisture-wicking, and breathable. It’s ideal for bushwalks, long drives, splash zones, and sticky summer days. We also ship fast Australia-wide, and our customer support is real, friendly, and run by actual mums (not bots).

Whether you're planning a big lap, a beach day, or your first family campout, we’ve got you covered — literally. Our mission is to empower mums to explore more, with quality clothing that makes adventures smoother and safer.