If you’ve ever tried to wrangle kids for another round of sunscreen - you know the struggle.

Sticky hands. Teary eyes. Sand sticking to everything. And within half an hour, they’re back in the water or sweating it all off again.

That was me on every single camping trip. Until I found something better: UPF50+ long sleeve fishing shirts.

And before you picture a bright blue shirt covered in fish prints - don’t worry, ours are Not a Fishing Shirt. They’ve got all the protection, none of the ugly.

🌞 The Problem with Sunscreen (That No One Talks About)

We’ve been told sunscreen is the only way to stay safe from the sun - but here’s what most people don’t know:

• It wears off fast. You need to reapply every 2 hours, or sooner if your kids are swimming or sweating.
• Most people miss spots. Shoulders, backs of hands, neck — all the areas that burn first.
• The ingredients can irritate sensitive skin. Common chemicals like oxybenzone and octinoxate have been linked to hormone disruption and skin irritation.
• It’s messy and impractical when camping. Try getting sunscreen off little hands before handing out snacks… it’s chaos.

So I started asking myself - why am I fighting this battle when I could just cover them up?

My Sun-Safe Solution: Long Sleeve Fishing Shirts

These UPF50+ shirts block 98% of UV rays, keep you cool, and protect the skin all day without reapplication. And because they’re made from breathable, moisture-wicking fabric, the kids didn’t complain once.

Here’s what I love most:

☀️ All-day protection - no reapplying or timing alarms

🧒 Kid-proof comfort - soft, lightweight and easy to move in

👗 Stylish options - from fishing shirt dresses to cute baby rompers

♻️ Eco-conscious choice - reusable, no plastic sunscreen tubes

🩱 No more “Mum, it’s in my eyes!” moments ever again

Why Mums Love Our “Not a Fishing Shirt” Range

Let’s be honest - traditional fishing shirts were made for blokes on boats, not mums wrangling toddlers.

That’s why we created Not a Fishing Shirt: stylish, practical UPF50+ clothing designed by mums who actually camp & love to explore.

They’re lightweight, breathable, wash-and-wear easy, and available in stylish prints your kids actually want to wear. no ugly fish prints will be found in our range.

Sun Safety Without the Stress

If you’re ready to make sunscreen battles a thing of the past, try what hundreds of Aussie mums already have - UPF50+ long sleeve fishing shirts that actually work.

👉 Shop our Range Here

Because sun protection shouldn’t feel like a full-time job.